We want to support the community even further, by making it easier than ever to keep riding an electric bike for the next ten years and beyond. We are now offering generous trade-in incentives of $500 and up for older electric bikes, functioning or not.

Here’s why: for some of you, your enthusiasm about electric bikes came early, when choices were limited, online options beckoned with big promises, or ebike technology simply hadn’t yet developed to fully meet your needs. For others, your first choice in an electric bike was based on a plan for occasional use; in time this blossomed into a need for a real, dependable bike for everyday enjoyment.

Also, if you bought your electric bike more than two years ago, chances are you didn’t have an opportunity to take advantage of the City of Ashland’s generous $300-600 rebate program. Today’s new bike purchase allows you to combine generous trade-in terms with the city’s rebate program to create some significant savings!

That isn’t all. A large part of our responsibility to the community lies in respecting our planet. When broken or otherwise unused electric bikes sit around, that’s keeping scarce resources like lithium, nickel, manganese and cobalt from being re-used and recycled into new batteries. Current technology is already proven to deliver Li-ion batteries with life spans of at least a decade or more. To us, compared to a short-lived, cheaply-built battery, this feels like a wise investment both in your bike and in our planet.